Andrey Simonov is a Gary Winnick and Martin Granoff Associate Professor of Business at Columbia Business School. His research covers various topics related to the marketing and economics of media products, such as measuring advertising effectiveness, media persuasion, product design, and competition in media and digital product markets. Andrey’s papers have been published in top academic journals including Proceedings of the National Academy of Sciences, Journal of Political Economy, Marketing Science, Management Science, Journal of Marketing Research, and Quantitative Marketing and Economics, and have received multiple awards and grants. Before joining Columbia, Andrey got a Ph.D. from the University of Chicago Booth School of Business.